I grew up in Alaska on fishing boats, where salmon wasn’t just food—it was our way of life. When I joined my family’s seafood business, I saw firsthand how tons of wild salmon were undervalued and underutilized. And so, Fable Fish was born— to honor the fish that sustained us for generations. Fable Fish celebrates the natural purity of wild-caught salmon from Bristol Bay, Alaska—the world's largest sustainable wild salmon fishery. For me, food is more than nourishment— it’s an opportunity to connect people to our natural world, to be a steward of precious ecosystems, and to taste Alaska’s untamed beauty.