A blue fishing boat on the sea with distant hills in the background.Silhouette of Alaska with 'AK' in orange letters.

Sourced from where salmon still runs wild

Bristol Bay, Alaska is a remote, pristine watershed home to the largest wild sockeye salmon run in the world. It’s a place protected by the world’s strictest science-based regulations, all to ensure this extraordinary fishery continues for future generations. We’re proud to source our salmon from where rivers run wild, ecosystems thrive, and fish are as vibrant and nutrient-rich as the waters they come from.

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A blue fishing boat on the sea with distant hills in the background.

A fish worth telling stories about

Sockeye salmon is deep red in color, rich in flavor, and naturally high in protein and omega-3s. Its lean, nutrient-dense meat holds up beautifully to our slow-smoking process, delivering a satisfying chew and a naturally savory profile without the need for fillers or shortcuts.

Crafted with care

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Sort

High quality sockeye byproduct is sorted out of center cut wholesale portion programs. This once undervalued commodity is used as raw material for our jerky.

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Cure

  1. Tail and nape (neck) pieces of salmon are cut into vertical strips, and then cured in a mix of clean spices for up to 70 hours.

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Smoke

  1. Marinated strips are hung on smoking racks and hot smoked to tender perfection.

HONOR THE WILD

Make every decision with respect for the natural world—its rhythms, its limits, and its abundance.

PUT PURITY FIRST

Stay connected to our roots by giving back to Alaska’s fishing communities.

WE

WILL ALWAYS...

CHAMPION REAL FOOD

Champion real food and keep our ingredients clean, simple, and traceable.

STAY CONNECTED TO OUR ROOTS

Create for people who live fully - the best food is craveable, convenient, nutritious and wild.

CREATE FOR PEOPLE WHO LIVE FULLY

Whether you're on a mountain trail or in a city office, we make food that fuels adventure, focus, and joy.

WE

WILL ALWAYS...

HONOR THE WILD

Every decision we make starts with respect for the natural world—
its rhythms, its limits, and its abundance.

PUT PURITY FIRST

From our sourcing to our seasoning, we keep our ingredients clean, simple, and traceable

CHAMPION REAL FOOD

No shortcuts, no fillers, no artificial anything—just honest ingredients crafted with care.

STAY CONNECTED TO OUR ROOTS

Our products are born from generations of fishing in Alaska,and we’ll never lose sight of that legacy.

CREATE FOR PEOPLE WHO LIVE FULLY

Whether you're on a mountain trail or in a city office, we make food that fuels adventure, focus, and joy.

Personal Message

I started Fable Fish to reimagine the future of wild-caught seafood. But long before I founded this company, these values—sustainability, premium quality, and reverence for wild food—were personal to me. I grew up on fishing boats in Alaska, harvesting salmon from pristine waters and living in symbiosis with some of the most beautiful places on earth (at least, in my humble opinion!). That rare connection—between the food I ate and the land and ocean that sustained me—shaped how I believe people deserve to nourish themselves: with foods that are clean, nutrient-dense, and deeply connected to the natural world.

Person in orange raincoat surrounded by fish, smiling with eyes closed.
Person in orange raincoat surrounded by fish, smiling with eyes closed.Person in orange raincoat surrounded by fish, smiling with eyes closed.Person in orange raincoat surrounded by fish, smiling with eyes closed.Person in orange raincoat surrounded by fish, smiling with eyes closed.Person in orange raincoat surrounded by fish, smiling with eyes closed.Person in orange raincoat surrounded by fish, smiling with eyes closed.
Person in orange raincoat surrounded by fish, smiling with eyes closed.Person in orange raincoat surrounded by fish, smiling with eyes closed.Person in orange raincoat surrounded by fish, smiling with eyes closed.Person in orange raincoat surrounded by fish, smiling with eyes closed.Person in orange raincoat surrounded by fish, smiling with eyes closed.Person in orange raincoat surrounded by fish, smiling with eyes closed.