Bristol Bay, Alaska is home to the largest wild sockeye salmon run on Earth—a place where rivers run free, ecosystems thrive, and salmon return year after year, vibrant and nutrient-rich. It’s also where our founder, Meghan Luck, grew up fishing with her family. Long summer days on the water taught her what it means to harvest with care—for the fish, the ocean, and future generations. Today, Fable Fish is proud to source its salmon from that same fishery, protected by the world’s strictest science-based regulations to ensure it continues to thrive. We turnhigh-quality cuts of this extraordinary fish into clean, craveable jerky—bringing a taste of wild Alaska to wherever your story takes you.