Reel in the flavour...
The flavor that started it all. Inspired by the way we grew up eating salmon—smoked over alderwood, lightly seasoned, and shared straight from the fillet. Just sea salt, pantry clean spices and Sockeye Salmon done right.
Sweet Chili
Authentic
Smoky
Simple
A nod to our family's go-to marinade—the sweet-salty glaze that turned backyard salmon nights into something special. A touch of ginger, a hint of garlic, and the kind of balance only wild-caught fish can carry.
Sea Salt
Savory
Balanced
Nostalgic
Sweet meets heat in this campfire favorite. Inspired by summer smokehouses and homemade chili glazes, it brings a gentle kick to every bite—without overpowering the clean, bold flavor of wild salmon.
Teriyaki
Bold
Zesty
Smoky
A range of flavors you will be able to enjoy the best of our brand. From the flavor that started it all to sweet meets heat!
Variety Pack
Flavorful
Wild-caught
Artisan
Shop all
... and all the benefits
Alaska Born & Bred
I grew up in Alaska on fishing boats, where salmon wasn’t just food—it was our way of life. When I joined my family’s seafood business, I saw firsthand how tons of wild salmon were undervalued and underutilized. And so, Fable Fish was born— to honor the fish that sustained us for generations. Fable Fish celebrates the natural purity of wild-caught salmon from Bristol Bay, Alaska—the world's largest sustainable wild salmon fishery. For me, food is more than nourishment— it’s an opportunity to connect people to our natural world, to be a steward of precious ecosystems, and to taste Alaska’s untamed beauty.
LEARN MORE
The wild ones have spoken
Food That's Actually Food
EAT WILD
Food That's Actually Food
Food That's Actually Food
EAT WILD
Food That's Actually Food
Anytime. Anywhere.
EMBELLISH
SNACK
SKI
MIX
Share
Lift
HIKE
"Fable Fish exists to make clean, wild protein from Alaskan waters accessible to all."
— Meghan, Founder
What is Fable Fish?
Fable Fish is wild Alaskan sockeye salmon jerky made with the skin on. It’s real food, from a real place—packed with protein, omega-3s, and flavor. No mystery meat, no junk. Just a salty-sweet bite of the wild.
Why is it called Fable Fish?
Because every fish has a story—and every snack should, too. We’re here to reconnect people to real food from wild places.
Where is your salmon from?
Every piece of our jerky comes from Bristol Bay, Alaska—the largest wild sockeye salmon run on Earth and one of the most sustainably managed fisheries in the world.
Why do you leave the skin on?
Because that’s where the nutrients live—marine collagen, omega-3s, and rich flavor. It also helps us use more of the fish, reducing waste and honoring the whole animal.
How much protein is in a bag?
Each 2 oz. bag delivers 31 grams of clean, complete protein—the equivalent of a full 6 oz. portion of wild-caught sockeye.
Is it shelf stable?
Yep. No refrigeration needed. Our jerky is ready to go whenever and wherever you are—trail, office, plane, gym, you name it.
Is it spicy?
Depends on the flavor:
– Sea Salt is clean and savory.
– Teriyaki brings a sweet, umami punch.
– Sweet Chili has a subtle kick, not a five-alarm fire.
Is Fable Fish gluten-free?
Yes. All flavors are gluten-free.
Is it safe for kids?
Absolutely. It’s real, minimally processed seafood—packed with nutrients and free of fillers. Great for lunchboxes and picky snackers alike.
Where can I buy it?
Find us in select retailers like Sprouts (check our store locator), or order online for shipping straight from the source.
Do you offer subscriptions?
We do! Stock your pantry with wild protein on autopilot. Choose your flavors and delivery frequency—pause, skip, or cancel anytime.
What’s your return policy?
We stand behind our snacks. If something’s off or your order doesn’t arrive as expected, email us at hooked@fablefish.co and we’ll make it right.
What makes Fable Fish sustainable?
We source exclusively from Bristol Bay, a model for regenerative, science-based fisheries. We use more of each fish (including the nutrient-rich skin), and we keep ingredients simple to minimize impact and waste. Wild, traceable, and made to last.
